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Book Title: Pour une critique de l'économie politique du signe|
The author of the book: Jean Baudrillard
Date of issue: January 1st 1995
The size of the: 31.70 MB
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Reader ratings: 4.2
ISBN 13: 9782070296149
Format files: PDF
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Having been sought in the sphere of economic production for too long, according to Jean Baudrillard, the mainspring of modern society must be located in the sphere of consumption and of the cultural system in general. As with artistic, intellectual, and scientific production, culture is immediately produced as sign and as exchange value. Hence, in modern society consumption defines the stages where the commodity is immediately produced as sign, and signs as commodities.
This collection of essays attempts an analysis of the sign form in the same way that Marx's critique of political economy sought an analysis of the commodity form: as the commodity is at the same time both exchange value and use value, the sign is both signifier and signified. Thus, it necessitates an analysis on two levels, with the author confronting all of the conceptual obstacles of semiology in order to provide the same radical critique that Marx developed of classical political economy.
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Read information about the authorJean Baudrillard (27 July 1929 – 6 March 2007) was a French sociologist, philosopher, cultural theorist, political commentator, and photographer. His work is frequently associated with postmodernism and post-structuralism.
Jean Baudrillard was also a Professor of Philosophy of Culture and Media Criticism at the European Graduate School in Saas-Fee, Switzerland, where he taught an Intensive Summer Seminar.
Jean Baudrillard's philosophy centers on the twin concepts of 'hyperreality' and 'simulation'. These terms refer to the virtual or unreal nature of contemporary culture in an age of mass communication and mass consumption. We live in a world dominated by simulated experiences and feelings, Jean Baudrillard believes, and have lost the capacity to comprehend reality as it actually exists. We experience only prepared realities--edited war footage, meaningless acts of terrorism, the destruction of cultural values and the substitution of 'referendum'.
In Jean Baudrillard's words,
"The very definition of the real has become: that of which it is possible to give an equivalent reproduction...The real is not only what can be reproduced, but that which is always already reproduced: that is the hyperreal...which is entirely in simulation."
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