Read The Father of Spin: Edward L. Bernays and The Birth of Public Relations by Larry Tye Free Online
Book Title: The Father of Spin: Edward L. Bernays and The Birth of Public Relations|
The author of the book: Larry Tye
Date of issue: September 1st 2002
The size of the: 312 KB
City - Country: No data
Loaded: 1738 times
Reader ratings: 7.9
ISBN 13: 9780805067897
Format files: PDF
Read full description of the books:
The Father of Spin is the first full-length biography of the legendary Edward L. Bernays, who, beginning in the 1920s, was one of the first and most successful practioners of the art of public relations. In this engrossing biography, Larry Tye uses Bernays's life as a prism to understand the evolution of the craft of public relations and how it came to play such a critical-and sometimes insidious-role in American life.
Drawing on interviews with primary sources and voluminous private papers, Tye presents a fascinating and revealing portrait of the man who, more than any other, defined and personified public relations, a profession that today helps shape our political discourse and define our commercial choices.
Download The Father of Spin: Edward L. Bernays and The Birth of Public Relations ERUB
Download The Father of Spin: Edward L. Bernays and The Birth of Public Relations DOC
Download The Father of Spin: Edward L. Bernays and The Birth of Public Relations TXT
Read information about the authorLarry Tye is a New York Times bestselling author whose most recent book is a biography of Robert F. Kennedy, the former attorney general, U.S. senator, and presidential candidate. Bobby Kennedy: The Making of a Liberal Icon explores RFK’s extraordinary transformation from cold warrior to fiery leftist.
Tye’s first book, The Father of Spin, is a biography of public relations pioneer Edward L.Bernays. Home Lands looks at the Jewish renewal underway from Boston to Buenos Aires. Rising from the Rails explores how the black men who worked on George Pullman’s railroad sleeping cars helped kick-start the Civil Rights movement and gave birth to today’s African-American middle class. Shock, a collaboration with Kitty Dukakis, is a journalist’s first-person account of electro-convulsive therapy (ECT), psychiatry’s most controversial treatment, and a portrait of how that therapy helped one woman overcome debilitating depression. Satchel is the biography of two American icons – Satchel Paige and Jim Crow. Superman tells the nearly-real life story of the most enduring American hero of the last century.
In addition to his writing, Tye runs the Boston-based Health Coverage Fellowship, which helps the media do a better job reporting on critical issues like public health, mental health, and high-tech medicine. Launched in 2001 and supported by a series of foundations, the fellowship trains a dozen medical journalists a year from newspapers,radio stations, and TV outlets nationwide.
From 1986 to 2001, Tye was an award-winning reporter at The Boston Globe, where his primary beat was medicine. He also served as the Globe’s environmental reporter, roving national writer, investigative reporter, and sports writer. Before that, he was the environmental reporter at The Courier-Journal in Louisville, and covered government and business at The Anniston Star in Alabama.
Tye, who graduated from Brown University, was a Nieman Fellow at Harvard University in 1993-94. He taught journalism at Boston University, Northeastern, and Tufts.