Read Mastering Type: The Essential Guide to Typography for Print and Web Design by Denise Bosler Free Online


Ebook Mastering Type: The Essential Guide to Typography for Print and Web Design by Denise Bosler read! Book Title: Mastering Type: The Essential Guide to Typography for Print and Web Design
The author of the book: Denise Bosler
Edition: HOW Books
Date of issue: June 13th 2012
The size of the: 747 KB
City - Country: No data
Loaded: 1713 times
Reader ratings: 7.2
ISBN: 1440313695
ISBN 13: 9781440313691
Language: English
Format files: PDF

Read full description of the books:



Good Design, Down to the Letter

Packages on store shelves, posters on building walls, pages of a website—all contain information that needs to be communicated. And at the heart of that communication is type: visually interesting, interactive, expressive and captivating. Each letter must come alive; therefore, each letter must be carefully crafted or chosen. A solid foundation in typography, as well as an understanding of its nuances, will help you optimize your visual communication—in whatever form it takes.

By breaking down the study of type into a systematic progression of relationships—letter, word, sentence, paragraph, page and screen—award-winning graphic designer and professor of communication design Denise Bosler provides a unique and illuminating perspective on typography for both print and digital media and for designers of all skill levels.

Through instruction, interviews and real-world inspiration, Mastering Type explores the power of each typographic element--both as it stands alone and as it works with other elements--to create successful design, to strengthen your skill set and to inspire your next project.


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Read information about the author

Ebook Mastering Type: The Essential Guide to Typography for Print and Web Design read Online! Denise Bosler is a graphic designer, illustrator, and professor of communication design at Kutztown University in Pennsylvania. She earned a B.F.A. from Kutztown University and an M.F.A. from Marywood University in Scranton, Pennsylvania. She is the author of Mastering Type: The Essential Guide to Typography for Print and Web Design (HOW books 2012). Denise has focused her design work on print collateral, product packaging, and identity development in both print and digital projects. She is dedicated to creating custom typography, which she brings to the work she creates for her clients. She has produced numerous award-winning logo and packaging designs featuring hand-rendered and custom type. For the past eight years, Denise has taught typography and upper level graphic design classes, allowing her to share her professionally applied and tested knowledge. As a professor, she is known for her obsession with the proper treatment of type, and is frequently heard admonishing her students when they fail to kern accurately with, "You could drive a truck through there!" Denise lives in Pennsylvania with her husband, daughter and two large dogs.

(From http://masteringtype.com/press.html)


Reviews of the Mastering Type: The Essential Guide to Typography for Print and Web Design


TEDDY

I never liked the book.

JUDE

Interesting look on the other side

JULIA

A hard, shocking, but extremely useful book that makes you think!

JUDE

Why are you asking to write a phone number?

LACEY

A charming book, a lot more!




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TXT: mastering-type-the-essential-guide-to-typography-for-print-and-web-design.txt Mastering Type: The Essential Guide to Typography for Print and Web Design TXT